About Us

A Legacy of Excellence: Our Parent Company Gurulaxmi Group

KnitKnotch is a proud part of the Gurulaxmi Group of Industries, a leader in the fibre-to-fashion sector since 2010. Headquartered in Yavatmal, Maharashtra, Gurulaxmi Group has earned a solid reputation for quality and innovation in cotton fiber, yarn, knitted fabrics, and garments.

Over the years, Gurulaxmi has grown from a small yarn spinning unit to a vertically integrated manufacturing powerhouse, combining traditional craftsmanship with cutting-edge technology. With facilities in Yavatmal and Amravati, the company produces millions of high-quality garments every year, serving clients both in India and internationally.Being backed by Gurulaxmi means KnitKnotch benefits from decades of experience, stringent quality standards, and ethical manufacturing practices. This foundation ensures that every KnitKnotch product delivers the durability, comfort, and style our customers expect.

Our Commitment to Quality and Craftsmanship

At KnitKnotch, quality isn’t an afterthought — it’s at the heart of everything we do. From sourcing the finest cotton fibers to using advanced knitting, dyeing, and finishing techniques, we carefully control every step of production. Our skilled artisans and technicians work diligently to ensure that each garment meets our high standards.

We understand how sensitive children’s skin can be, so we focus on using soft, breathable, and safe fabrics that are gentle even for the most delicate skin. Our knitwear is designed to withstand active play and frequent washing without losing shape or color.

Designed for Growing Kids

Kids grow fast, and their clothing should keep up! KnitKnotch offers a wide range of sizes from newborns to teenagers, thoughtfully designed to provide a comfortable fit throughout every stage of childhood.

Our designs are versatile and functional, with features like stretchable fabrics, easy-to-wear cuts, and durable seams. Whether your child is running around the playground or attending a family gathering, KnitKnotch clothing lets them move freely and confidently.

Sustainable and Ethical Practices

We believe that great fashion can also be responsible fashion. KnitKnotch and Gurulaxmi Group are committed to sustainable and ethical manufacturing processes. This includes sourcing cotton responsibly, minimizing waste, and ensuring fair working conditions throughout our supply chain.

By choosing KnitKnotch, you’re supporting a brand that values environmental care and social responsibility alongside quality and style.

Our Promise to You

When you shop with KnitKnotch, you’re choosing more than just kids’ clothing. You’re investing in a promise of:

• Comfort: Soft, breathable fabrics perfect for sensitive skin.

• Durability: Clothes made to last through all the adventures childhood brings.

• Style: Designs that blend timeless looks with current trends.

• Trust: Backed by the expertise and ethical values of Gurulaxmi Group.

We want every child to feel confident and joyful in our clothes, and every parent to trust in the quality and care that goes into every stitch.